Work We’ve Done
Deep, hands-on experience across sales leadership, GTM strategy, and startup operations — from closing multi-million dollar deals to building repeatable systems that scale.
$50M+
Revenue Closed
50+
GTM Projects Led
10k+
Enterprise Buyer Hours
5+
Years in Startup Leadership
A cross-section of past work — real projects, complex deals, and team builds that reflect how I work and the impact it’s had.
Case Study
Zero-to-One GTM Build → $1M+ Revenue in 7 Months
- Starting from scratch. No GTM plan, no team.
- New ICP, longer delivery path, operations not aligned
- High upside — but risk of missing the timing window
“This GTM launch was uniquely complex — post-acquisition dynamics, multiple teams, and global alignment across countries. Derek set the strategic direction, aligned stakeholders, and laid the foundation for a revenue line that generated millions in ARR.”
More Case Studies
Strategic Sales Wins
Pilot to $1M+
Scaled a complex enterprise account from pilot to $1M+ ARR — through layered expansion, steady renewals, and value delivery that grew budget.
$300k → $5M Expansion
A single product deal scaled into a $5M+ global, multi-product contract — built through deep stakeholder alignment and long-range account strategy.
Channel to Direct Shift
Converted a complex, agency-controlled enterprise account into a direct relationship — maintaining both partnerships, and unlocking 4x net new revenue.
Selling into enterprise is about knowing how to navigate complexity, stakeholders, and long cycles without losing momentum
Systems That Scaled
Sales-Led Product Launch
Embedded newly acquired product suite into an active enterprise sales motion — without slowing sales, or losing rep confidence.
Controlled Market Expansion
Built GTM infrastructure for global expansion — with clear packaging, sales logic, and enablement tailored to market constraints.
Zero-Fallout Shutdown
A business unit shutdown with zero churn, no brand damage, and full system preservation — a strategic exit turned into an operational win.
Product and sales aren’t enough. Progress happens when teams align across functions, goals, and incentives.
Scaling Teams Right
GTM Team Build
Built a go-to-market team from scratch — installing systems for hiring, onboarding, team enablement, coaching, and fast, scalable execution.
Async Sales Management
Led a large, scattered geo sales team — installing systems for communication, forecasting, coaching, and accountability without relying on real-time meetings.
Culture at Scale
Grew a small satellite office into the company’s largest team — building hiring systems, cultural norms, and operating structure.
Sales performance isn’t just about tools and tactics. It’s about the people doing the work, how they’re led, and the culture around them.
M+R Growth Co. 